I work 90% with brokers, 10% with clients, and I actually prefer to work with brokers, as I have contact with only one person instead of 300 clients. So considering there are 528 of you brokers, I figured that I would post some tips and tricks for my brokers. I will break it down into sections to make it easier reading, and if you have any questions, comments or suggestions, let me know!
Advertising can be a serious pain in the butt, and it is utterly necessary for a business like this one. I will give you a couple of suggestions that work for me. I am mostly just word of mouth now and do not need to advertise, as I have thousands of clients, but there are days when I do put my business out there again for new clients.
It is quite difficult to advertise with CL now, but there are tons of ways to get around being flagged or to prevent it from happening. CL is the 4th most visited site in the world, so that right there should tell you that you need to be on there! Here are some suggestions:
- Check out www.beatcraigslist.com to see the complete list of tricks; it is a great website that I came upon, and I already employ all that the author recommends.
- Get IP address changing software such as HMA, and change your IP to the area that you are posting in
- CL now allows one to validate their account with Google Voice numbers, VOIP numbers and trackphone-like numbers. Take advantage of that to obtain multiple accounts.
- Make certain to renew your ads every 48 hours, and change your IP after each posting
- Do NOT use the words "CPN", "AU/authorized user tradelines", "sweep", and anything like that in your title or it will get flagged. Use a different title for each ad.
- Change your ad every 7 days
- Use clickable images in your ad
*For a more comprehensive list, check out the above website
This is a very simple site to use and it is effective advertising. You can even set up auto-posting for a low price if you do not wish to manually post. You can even check out fiverr.com and have others post for you for only $5. Make sure to change the title of your ad every 5 ads that you post, and I advise only posting in major metro areas.
Check out fiverr.com for a bunch of gigs for only $5! This is also great for adverting!
Offline marketing is very effective also. I use this just as much as online marketing. A few examples would be:
- Business cards
- Rack cards
- Loyalty cards
- Stamps with your business name
- car windows
- hand to hand
- leave them in stores
- delete anything negative- profanity, drugs, sex, unprofessional language, negative-attitude status posts or those posted by others on your timeline
- add a cover photo that is business-related, shows you actually conducting business, attention-grabbing, etc.
- post about your business, but not every 5 minutes; what is new? How can you help others? What is it about? Do you have specials? What are your services? How much do they cost?
- what does your "about me" section say? Add in a description of your services, business hours, cost, etc.
- post about current trends- do a Google search and then decide what you are going to post about
- find quotes related to what you do- on success, perseverance, sales, marketing, etc.
- what does your profile picture look like? Is it upside-down? Are you throwing up gang signs? Reevaluate that also.
- Avoid asking friends or followers to like, share or comment on your post. An algorithm change Facebook made in August to weed out spammy posts will now automatically lower those that beg for likes and shares. It also makes you reek of desperation, which just looks bad.
- Get your friends or followers to like, share or comment on your post. While you shouldn’t ask for it, posting things your friends care about now has the opposite effect. Posts that get several likes or comments may even appear in your friends’ news feeds more than once
- Use trending topics. This is quite the opposite of a natural or “organic” method of improving a Facebook post’s popularity, but Facebook really wants to be one of the ways you get your news. Adding information about a trending topic can be one way to improve a post's visibility.
- Include plenty of links. Facebook’s algorithm considers posts with one or several links to web pages as indicative of someone who is sharing about a recent news story or has otherwise done a bit of research. Make sure you let Facebook turn your most visual or important link into a “preview,” which it automatically does when you copy and paste a website’s URL.
- Avoid using angry or negative language. A much-maligned experiment run by Facebook found that users who saw happy posts were more likely to share. The company has incorporated that experiment into its algorithm and currently makes posts that are overtly negative less visible. As your mother may have told you, if you can’t say anything nice, include a reference to a trending topic.
- Include multiple pictures in your post. Facebook thinks these kinds of posts are about a recent vacation or an important life event, and brings them to the top of your friends’ news feeds.
- Time your post sometime between 8 a.m. and 9 p.m. Most people are active at those times, with peaks right after 9 a.m. (when people arrive at work), 12 p.m. (lunchtime Facebook-time), 5 p.m. and before bed at 9 p.m. or later. Saturdays are also a popular time for Facebook use as well.
- Use it or lose it. Facebook gives users (and brands and media outlets, as well) more visibility if they use the service more often, as opposed to people who post infrequently. So make sure you post regularly – at least once or twice a day.
sotoservices4u.wix.com/sotoservicesphoto and guidophotography.webs.com
*See the difference in the domain names? The more professional is the .com (or .info, .net, etc), not a ".site.com". If you are making as much money as you claim to be on your social networks and advertising, clients will wonder why you cannot afford a paid site. This is important.